72hrs wanted a unqiue and personal brand identity to be created, with a link to his name origins. The name “72hrs” originated from Majora’s Mask, where you have 72 hours to save the world. From this we decided on a creation of emblem/stylised drawing of 72hrs wearing a mask, influenced from the “Fierce Deity’s Mask” within the game.
Along with the project we looked at a variety of colours, with 72hrs’ favourite colour being orange he wanted to incorporate that into the mask, but he also liked the idea of including green, linking with tribal masks, with the orange being the highlights. This bought colour balance to the logo, with orange being the main colour for the typography.